Jim Reed
Research Director

Jim Reed has over a decade's experience in marketing and social research in the UK and Australia. 

Jim's research skills span all aspects of qualitative and quantitative research, including; research design, fieldwork and project management, advanced data analysis and interpretation, reporting and strategy formulation. 

Since joining Crosby|Textor, Jim has worked on numerous campaign communications projects. These projects involve the targeting of specific audiences, such as shareholders or customers, and typically involve both qualitative and quantitative elements to better understand and validate the views of these groups.

The findings of these projects are particularly focused on our ability to change or reinforce views and behaviours, and have been found essential in providing our clients with a definitive understanding of the most effective messaging to be employed in such campaigns.

Jim's work on various corporate communications campaigns have yielded significant successes for Crosby|Textor's clients, including;

• AGM voting outcomes;
• support or opposition to takeovers and mergers;
• support of development applications and;
• support or opposition to regulatory changes.

Jim has helped CrosbylTextor clients by developing the quantitative elements of these projects; introducing a variety of questionnaire structures that can be applied to a specific campaign case to determine an appropriate strategy for the client, and using advanced analysis techniques to identify the most effective tactical messaging to be employed with any given audience.

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