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Case study : Industry association
Situation
Crosby|Textor was engaged by an Australian industry association after the reputation of the industry and the organisation had been severely tarnished.
Our challenge was to develop a research based communications and stakeholder management strategy to restore the faith of the general public, government and key stakeholders and pre-empt any future issues.
Result
Based on this research, our client was able to adjust their communication strategies to begin rebuilding their reputation amongst key stakeholders. Additionally, this research has allowed our client to pre-empt issues and address them head-on before they cause damage.
This research has been repeated on an annual basis allowing Crosby|Textor to track changes in the reputation of the organisation and remain on the front foot with respect to emerging issues amongst key decision makers and the general public.
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