Related service: "Corporate reputation research" Return to: "Our clients"

Case study : Financial institution

Situation

Crosby|Textor was engaged by a leading financial institution
to gather strategic insight into what its key stakeholders really thought of its brand, corporate activity and performance on a
range of attributes in comparison to its competitors.

Result

Crosby|Textor provided our client with a clear understanding of how its brand and reputation
is perceived by stakeholder.

Crosby|Textor identified the perceptual equities that could be used to reinforce positive behaviours towards the company and neutralise any negative perceptions to assist our client in achieving specific business objectives.