|
Case study : Listed company
Situation
Crosby|Textor was engaged by the CEO of one of Australia's top listed companies to better understand the perceptions and expectations of its retail shareholders in relation to key arguments
and propositions.
Our challenge was to conduct research to not only determine where our client stands today
but what it needs to do to position itself for tomorrow in the eyes of its investors.
Result
Crosby|Textor's research helped identify unique elements of our client's brand that resonate well with shareholders. Importantly the research also helped identify critical information shareholders sought in relation to the company's operations and future plans during its reporting period.
Our client was able to tailor its communications strategy to exploit its equities and address the needs of its shareholders both in the lead up and during its AGM.
|
Related service:
