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Case study : Takeover target
Situation
Crosby|Textor was engaged by a large corporation facing a hostile takeover bid from a competitor. The bid for the protagonist to increase its shareholding was dependent on the Federal Treasurer's approval, whereby it had to prove its proposed increase was in the national interest.
Crosby|Textor was engaged to conduct qualitative and quantitative research and subsequently assist in the development of an aggressive public affairs campaign to fend off the bid.
Result
Crosby|Textor's research equipped our client with valuable information to mount a targeted communications campaign to fend off the bid.
The result was a successful outcome for our client. The protagonists backed down from their bid, citing our campaign as the most aggressive they had encountered.
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