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Being able to identify the key behavioural drivers of employees and their level of alignment with corporate goals accordingly is
critical in fostering an effective relationship with employees.

Crosby|Textor can assist its clients to devise strategic employee communications campaigns
based on behavioural-based and insightful quantitative and qualitative research.

Our expertise includes:

• Cultural change programs
• Employee behaviour change
• Tracking employee communications impact

Crosby|Textor applies our campaign approach to employees; we assist our clients to
understand how to use scarce resources to change or reinforce behaviours consistent
to their business goals.