Related case study: "Industry association" Return to: "Our market research"

Industry associations are an essential mouthpiece for their members. To optimise their effectiveness as representative bodies, it is imperative to foster strong relationships with members, government decision makers, key industry players and the media.

Crosby|Textor has been a valued research and consulting partner
to Australia's top industry bodies.

Through a structured research approach, Crosby|Textor allows associations to:

• Identify current perceptions across government, the media and key industry players

• Explore the priorities and needs of members to assist in both retaining and growing
a membership base and thus improving the firepower of industry bodies