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Investor relations research

In the wake of corporate collapses, insider trading convictions and the debate over executive remuneration, the Australian business community has seen a marked increase in shareholder activism, high community expectations and regulatory demands of good corporate governance.

Now, more than ever, companies are sensitive to the corporate environment in which they operate and to the powerful influence key stakeholder groups now wield.

Brand awareness is paramount. Strategic brand positioning and ethical and responsible management of reputation are critically important in order for a company to effectively relate to its stakeholders and to strengthen its position in the market place.

Crosby|Textor provides research and communications support to some of Australia's largest listed corporations. Through gauging the perceptions and attitudes of retail and institutional investors and elite stakeholders, Crosby|Textor assists its clients to exploit existing strengths and neutralise weaknesses through a structured strategic communications campaign.